The Coaches Behind On Aliveness
Zubair Ali, M.A., GSEC
Founder | Emotional Development & Leadership Coach
Zubair has always been drawn to the moment when something incomplete becomes whole. It is what he looks for in conversation, in the people he works with, and in his own life. His coaching exists to help others experience that, not as a single breakthrough, but as an ongoing way of living.
That conviction led him through a Bachelor’s degree in Psychology and a Master’s in Transformational Leadership and Coaching from one of only three graduate coaching programs in the world recognized by the Graduate School Alliance for Education in Coaching. He holds the GSEC credential, designating him as a Graduate School Educated Coach and scholar-practitioner, alongside professional training through the International Coaching Federation and Human Emergence Group. Across years of study and practice, his focus has remained the same: understanding what actually helps people change. Not surface-level change. The kind that shifts how someone sees themselves, how they relate to others, and how they move through the world.
What he found is that most people do not need more advice. They need someone willing to sit with them long enough to help them see what they have been avoiding. That is the core of his work.
Zubair’s coaching is warm, direct, and unhurried. He does not push people harder or hand them a formula. He helps them slow down and pay attention, to understand what is actually going on beneath the habits, the reactions, and the self-doubt that disguises itself as something else. And from that understanding, real confidence starts to take shape. Not the kind you perform. The kind you feel.
He works with people at every stage. Some come to him in the middle of a major life transition. Others are just starting to pay attention to their inner world for the first time. He does not treat those starting points differently.
Clients often describe working with Zubair as both confronting and freeing. He will ask the questions you have been avoiding. He will also be the first person to remind you of what you are capable of when you cannot see it yourself.
Outside of coaching, Zubair lives in California with his wife and co-founder Navishtha and their son. He is someone who practices what he teaches, not perfectly, but honestly. And that honesty is what makes the work real.
Focus Areas
Navishtha Shah
Co-Founder | Women's & Leadership Coach
Navishtha has always been drawn to the quiet moments where someone finally tells the truth about how they feel. Not the polished version. The real one.
That instinct shaped her path into coaching. She brings warmth and precision to her work. Real confidence, she believes, is not something you project. It is something you build by learning to trust yourself.
She specializes in working with women and leaders, but her door is open to anyone willing to do honest work. Some of her clients come in with years of personal development behind them. Others are brand new to this kind of self-reflection. Navishtha does not treat those starting points differently. She meets each person with the same care and attention, and works from there.
What makes her coaching distinct is how she holds space. She is perceptive without being intrusive. Direct without being harsh. She notices what others miss. The story beneath the story. The pattern you have not named. The strength you have been underestimating. And she reflects it back in a way that feels like recognition, not instruction.
For many of her clients, especially women, development is not just about career goals or leadership skills. It is about untangling the expectations, roles, and relational dynamics that shape how they show up everywhere. Navishtha creates room for that kind of honest work without making it feel heavy.
Clients often describe the experience of working with her as feeling truly seen. Not judged. Not fixed. Seen. And from that place, growth happens naturally.
Outside of coaching, Navishtha lives in California with her husband and co-founder Zubair and their son. She brings the same presence to her personal life that she brings to her clients: attentive, grounded, and fully there.
Focus Areas
The ALIVE Self-Assessment
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